#5



A few weeks ago, I spoke about how graphic design can have a profound impact on our daily lives and how it can essentially elevate our experiences, be that practical or emotional. I also noted that I found graphic design to be something that has endless possibilities and that fills me with a great deal of excitement. Little did I know, I would be aligning my self-taught design 'skills' with one of the biggest gin brands in the world, shortly after. 

Some say graphic design can save your life. However, if that is true then it is eminently capable of killing you, too. Or so I thought anyway. Recently, I was challenged with designing a label for our (one of the venues I represent) new Hendrick's Sparkling Bramble. For the most part, I didn't know where to start. Was I to focus on the shape of the label first? Or was I to think about the visual side? It was honestly probably the most anxious I have felt in a while. However, like most things, it was just a process issue. I was trying to guess to the best of my abilities without sitting back and really giving this a go. 



Honestly, I didn't really know what to expect but I am happy with the end result. It's not amazing but it was something that allowed me to structure a process of design. I started writing again because I wanted to delve into new areas of interest but I never once thought graphics would appeal to me with such significance. Everything happens for a reason though, right? Once creativity and curiosity are allowed to run free, there are no bounds to what can be achieved. Given the opportunity, why would you not jump at the potential prospects?