Many people ask, “Why do you put so much time into something that’s a hobby?” They don’t understand why we consistently subject ourselves to nights of minimal sleep, endless networking and never “turning off”. The truth is that many of our efforts aren't logical. We do it for the thrill of the ride; for the journey, not the end destination. Our efforts are a result of real love. And that type of love, my friends, is above reason. But sometimes, just sometimes, you just need to let go and have a little necessary fun!