When you read a menswear post, written by a man of course, its like reading a short piece of literature. Men talk a lot about what makes the item special - whether it involves a backpack inspired by a mountainside, a fedora hand-crafted from an elderly milliner in Spain, or a one-of-a-kind bar of soap made only from salt and the spirit of the sea. The who, what, where, and when, all lead to the 'why this is the greatest product of all time'. Clothing, grooming products, and accessories are all considered an investment, and the thought process behind purchasing and using the product is revealed.
Furthermore, if you were to put the top five leading womenswear fashion blogs and the top five leading menswear fashion blogs side by side, the disparities are not so much in the photos or design, but mostly in the writing. It seems the guys are far more insightful in their analysis of clothing. Why is this?
If you think about how many menswear writers dissect each and every detail of fashion, the process is not unlike a dud inspecting motorcycle parts, or piecing together the perfect Fantasy Football league, o playing a video game with intricate weapons and codes - the pieces go together to make a whole outfit, it's logical. On the other hand, women seem to be more engulfed in how fashion makes them look: longer legs, a slimmer waist and a rounder bottom.
Menswear bloggers understand the power of verbiage with male customers. Men want to know how a product appeals to their sense of touch. Men want to know how it fits, what the fabric is like and if it is going to need tailoring. While women focus purely on the visual aspect of the piece - while explains why womens fashion blogs succeed with a heavier focus on imagery rather than descriptive content.
Male bloggers seem to be more straightforward with their posts: this is a blazer, this is how it is made and this is why it is high quality. It seems that female bloggers tend to have more fun with their posts, letting their personality and enthusiasm for outfits shine. Maybe its because men aren't supposed to be excited about fashion?
So if men aren't 'supposed' to like fashion, is their logical and factual writing a reaction to this stigma?
But while male bloggers writing might be stemmed in an effort to preserve masculinity, its still quality writing - which leads to the question: 'In an over saturated womenswear fashion blogging market, will the menswear-type writing be something women will eventually adopt to set themselves apart?
Women bloggers will find their content effortlessly rounds out when they dedicate equal focus on imagery and descriptive content. Menswear bloggers have without a doubt a better grasp on this but are women on the rise in this instant? I think so. Its becoming more and more about where it was made, the fabric and how it fits. However, I still do think that womenswear fashion bloggers have a lot to learn from menswear bloggers.