August 16, 2017

Lace It Up




Every year, without change, we have it drummed into us how vital it is to have all the latest laptops, smartphones or whatever endorsed product is of the rage. There are meticulously thought out marketing campaigns with elaborate presentations and huge press stunts that all feeds our hunger for the latest innovations. These days, we demand that all our accessories are both stylish and functional. Having said that though, its funny how history tends to repeat itself. 50 years ago, replacing your belt with a shoe lace would have been pretty stylish. Today, major brands are at it again. That's stylish and functional, right? They say fashion comes full circle and - in this case - it surely does.

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