July 25, 2017

Here Comes Trouble



What a little blogosphere we all live in. Who am I kidding, there is nothing little about it - its f**king huge. I've been blogging a good five or six years at this stage. I've seen people come and go. I've witnessed social media sites live and die. And of course, I've seen more drama than I would have liked. I'm probably a middle weight male blogger - I've been around the block enough to be able to put my two pence on the industry as we know it. And boy, the bloody state of it.

Absolutely anyone can become a blogger - literally anyone. All it takes is a few clicks and a changed bio on your social media. However, saying that, even though anyone can be a blogger, not everyone will be one. But here, what is a blogger? There are millions of blogs out there, spanning over so many different topics. But what do I do? To be honest I create 100% personal digital content for my blog. But lets say I haven't posted in a while and I've been using Instagram more - am I now an instagrammer? Brands and PR companies all around have started to label us all as 'influencers' and to be frank, I'm not too sure how I feel about it. It is a term that is thrown around far too easy. I don't really think there is a benchmark as to when you can label yourself as an influencer and id never dream as labeling myself as one. However, if you inspire me or anyone else with your content, to go places or to do things then that's influence right there. 

Having said that though, it is these brands and PR companies that like to throw around these terms that are destroying this side of the blogosphere. They will always try to under pay you (or want something done for free), you will be taken advantage of not only by brands but bloggers too and jobs will be dangled in front of you and snapped up by other bloggers who have moved in to undercut you. Frustrating, right? Over the years I've agreed to disagree with a lot of people because we don't have the same opinions and that's fine - I don't need someone to agree with me to feel better about myself. You shouldn't have to either. Everyone has the right to their own opinion. Its when things turn nasty, that's when its not ok. There will always be support in the blogging world and that's great. But there will always be trolls behind that hill that will always try to bring you down. The game has changed so much in recent years. Its more of a battlefield these days, where everyone is fighting for a small bit of attention. 

If you are a blogger and you want to 'make it' as they say then the reality is, you have to step up your game. You need to stay true to yourself in your content, have that creative flair, be savvy on the business side of things, run a website, being your own PR and everything else in between. The sad truth is that not everyone will make it. Look at me for example, I've been creating content for four years on this blog and I am in no way big. However, I do get a pretty decent viewership, I've worked hard and I've took risks and it has not been a walk in the park, but I still love what I do. And yet, it still only feels like the beginning. I remember when I first started blogging and there was no Instagram and I never heard of people making money from this line of work. There were no perks and now its like a crazy celebrity like culture. Yes the blogging world is a state and yes there is always going to be drama. There will be jealousy and people will hate your guts but to be fair, you are just going to have to deal with that and carry on doing what you love. Honestly though, how has nobody made a reality TV show about fashion bloggers? It would be gas.

[Mark]

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