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It's Complicated





Brands, brands, brands - they are all around us. Everything we drink, everything we eat, everything we buy or even watch, is in some way branded. I always think that I'm giving the huge consumerists the middle finger when I am buying into own branded goods but I am still buying into a brand, even if its not recognised as much. It doesn't mater if we get our chi tea latte from Starbucks or some independent coffee shop - some executive has had their grubby fingers all over it. Having said that though - that could suggest that most brands are the same? We know that couldn't be further from the truth. Brands are far from equal in nearly every sense. From the quality of a product to the size, from the purpose to the intensity, brands are as different from one another as we are from elephants. 

However, when it comes to clothing, it is nine times out of ten going to be about the brand. When it comes down to it, dressing well and looking good is all in the image. But udoes that branding really matter to you? Or will you 'fake it until you make it'? Opinions on knock off do get to you and they will hinder your decisions. Brands are unavoidable. However, I feel like how you wear your clothes is a lot more important than what you wear. Who am I kidding - I'm just trying to make myself feel better about buying a pair of knock off acne studios sunglasses. . . 

[Mark]

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