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New Look AW16 Press Day


Over the past couple of years, the distance between the running track and the runway has gotten smaller and smaller. Trainers have moved from treadmills to slick magazine editorials and even sweatpants have moved away from those sweaty gym benches and into show venues. But the question still stands - What is fashionable sportswear and how can the modern man come across as suavely sporty and not just, well, gym ready? Its seems that New Look had all the answers at their AW16 collection launch. 














This time around, New Look have taken their focus to modern tailoring. Now I know that might sound boring and way to structured for some but this is modern tailoring with a twist. Many of the tailored pieces have embraced the recent sports luxe boom - with skinny suit trousers paired with track tops and many suited trousers elasticated at the end. Can't. I am absolutely living for this collection to hit the shops. New Look have really nailed it with the colours, textures and tones for AW16.

Mark

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