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River Island High Summer '16 Press Day


The sight of men's goose, fleshy calves is definitely a sign of the impending - but not yet arrived - summer. This week was the first time in a long time, I think, that the thermometer crept into double digits. And when it does, most of us feel that urge to immediately break free from those long legged prisons that our pins have been locked up in. Myself included. I'm going to call it a seasonal expression of hope. And with that hope, many retailers follow.











A collection of newness and so much excitement. You could feel the good vibes the moment you walked into the room. River Island has taken its traditional trends and given them a contemporary revamp, giving us a fresh and unique approach. Its summer so print is key along with stripes and florals. Baby pink and linen suits make there way into menswear while all the neutrals and earthy tones are broken up with some really fresh pieces. This collection defiantly gives you a taste of summer. Bring on that sun.

Mark

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