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boohoo SS16 Press Day


We all know that festival season starts earlier every year. Before you know it, you will be experiencing those few days of mayhem, music and of course, irregular bowel movements. But before glitter and mud start to end up in inexplicable places, it is always nice to get some sort of idea what your festival wardrobe will look like. Tuesday's boohoo SS16 press presentation offered us just that and so much more. 










It is always nice to see men's lines at these press events and boohooMAN did not disappoint. Despite there not being as much men's as expected, you could definitely see the influence of street style culture running throughout. Distressed stripes, longline bombers, bold colours and structured shapes made for a very exciting menswear collection. And not only that, but some very exciting news is to come for boohooMAN. A very exciting time indeed. As for womenswear, there was plenty of denim with raw edges and exaggerated fastenings and what would a collection be without some form of print? What got me though was all the muddy tones that were very flattering with feminine features. From oversized gingham prints to structured shapes, boohoo's new SS16 collection is very edgy and for many, their summer won't be complete without it.

Mark

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