July 25, 2017

Here Comes Trouble



What a little blogosphere we all live in. Who am I kidding, there is nothing little about it - its f**king huge. I've been blogging a good five or six years at this stage. I've seen people come and go. I've witnessed social media sites live and die. And of course, I've seen more drama than I would have liked. I'm probably a middle weight male blogger - I've been around the block enough to be able to put my two pence on the industry as we know it. And boy, the bloody state of it.

Absolutely anyone can become a blogger - literally anyone. All it takes is a few clicks and a changed bio on your social media. However, saying that, even though anyone can be a blogger, not everyone will be one. But here, what is a blogger? There are millions of blogs out there, spanning over so many different topics. But what do I do? To be honest I create 100% personal digital content for my blog. But lets say I haven't posted in a while and I've been using Instagram more - am I now an instagrammer? Brands and PR companies all around have started to label us all as 'influencers' and to be frank, I'm not too sure how I feel about it. It is a term that is thrown around far too easy. I don't really think there is a benchmark as to when you can label yourself as an influencer and id never dream as labeling myself as one. However, if you inspire me or anyone else with your content, to go places or to do things then that's influence right there. 

Having said that though, it is these brands and PR companies that like to throw around these terms that are destroying this side of the blogosphere. They will always try to under pay you (or want something done for free), you will be taken advantage of not only by brands but bloggers too and jobs will be dangled in front of you and snapped up by other bloggers who have moved in to undercut you. Frustrating, right? Over the years I've agreed to disagree with a lot of people because we don't have the same opinions and that's fine - I don't need someone to agree with me to feel better about myself. You shouldn't have to either. Everyone has the right to their own opinion. Its when things turn nasty, that's when its not ok. There will always be support in the blogging world and that's great. But there will always be trolls behind that hill that will always try to bring you down. The game has changed so much in recent years. Its more of a battlefield these days, where everyone is fighting for a small bit of attention. 

If you are a blogger and you want to 'make it' as they say then the reality is, you have to step up your game. You need to stay true to yourself in your content, have that creative flair, be savvy on the business side of things, run a website, being your own PR and everything else in between. The sad truth is that not everyone will make it. Look at me for example, I've been creating content for four years on this blog and I am in no way big. However, I do get a pretty decent viewership, I've worked hard and I've took risks and it has not been a walk in the park, but I still love what I do. And yet, it still only feels like the beginning. I remember when I first started blogging and there was no Instagram and I never heard of people making money from this line of work. There were no perks and now its like a crazy celebrity like culture. Yes the blogging world is a state and yes there is always going to be drama. There will be jealousy and people will hate your guts but to be fair, you are just going to have to deal with that and carry on doing what you love. Honestly though, how has nobody made a reality TV show about fashion bloggers? It would be gas.

[Mark]

July 21, 2017

London Fashion Week Men's SS18 - What You Need To Know | EILE Magazine Vol. 4 - Issue. 12


From snarling street style to teletubbies on the runway, to general peacockery throughout the city - of course London Fashion Week Men's come to mind. The circus kicked off in London last month and it showcased the threads and styles that we are likely to be sporting over the next twelve months. There are some cases that could be debatable, but sure look. This year felt a little different than the rest though. I know it was my first to attend but you can always get a feel for it straight away. It was almost like there was no direction. But hey, with everything that has been happening in the UK as of late and our current political climate, you cant really blame people for becoming a little jaded. With a short trip back to London just around the corner I thought it was time for a little throwback within my latest piece for EILE. 


[Mark]

July 17, 2017

Brooding Loner




Ever since I was a boy I can remember having had a mild obsession with James Dean. I mean, who wouldn't? I have always thought of him as the ultimate rebel. He was never street tough though. But he did have this brooding loner attitude down to an absolute T. From that ever so sly twinkle in his eye down to his laissez-faire approach to life, James Dean was and will continue to be idolized by many (including, yours truly). However, if we were to look at it in the traditional sense, I am no rebel but I do like a challenge and I will always contest the easy routes that show up in life. I don't know what it is about the colours black and charcoal that immediately erk badass-ness. I'm no James Dean and I am certainly no badass but these socks are definitely trying to be (a badass that is). If one thing is certain though, its that these colours will always hold that little bit more edge.

[Mark]

July 11, 2017

Mellow Yellow




Every week I tend to take a little walk around the square that I live on. Its a quite kinda place. The tennis court in the middle of it makes it feel like our own little closed off community. Sometimes I'm just sitting there on some strangers steps people watching, other times I'm climbing the trees around the court. Most of the time though, I'm just taking it all in - trying to be unadulterated in a big city. That rarely works though does it, we are all human after all. 

On a side note though, how sweet is my new yellow shirt? I'm a fan of neutrals and I always will be. But you cant go neutral all the time. Well, you can but I wanted to get this shirt. Just a little yellow goes a long way.

[Mark]

June 30, 2017

Summer Denim


You gotta love the spring and autumn here. It doesn't even have to be Dublin. It could be any city to be honest. But one thing you can't seem to beat is the summer. All of your favourite restaurants decide to open up outdoor seating, the wine is flowing and best of all, there is so much happiness everywhere. Everyone is just thrilled to be able to soak up those rays. Typically, throughout the summer I am usually stuck in shorts but this year I've struggled a little because I got a little too addicted to roll necks in the winter. Change was needed. A summer in Ireland is a difficult one - you just don't know what to expect. And on that note, that is where 'Summer Denim' comes into the frame. I haven't been in a blue pair of skinny jeans for as long as I can remember and to find a pair that is pretty close to the only shade of blue that I will consider makes me pretty happy. Most importantly though, when us guys find a pair of jeans that aren't terribly taut and our legs can actually breathe a bit - its one of the best feelings, right lads? I best get out there and snag myself a few more pairs.

[Mark]

June 23, 2017

New Chapters


How is it nearly July already? June has been a little bit of a crazy one. London happened, Pitti Uomo was watched, as well as Milan and now we are onto Paris. Its almost like each of these weeks eat your soul whole. You end up working hard throughout the day, so you can realistically party harder in the eve. I certainly am not complaining about that, don't get me wrong on that one. After party whiskey will always do the body good, am I right? [Insert 2am drunk garlic cheese fries]. 

But I have to say, the last few months have already been proving themselves to be a brand spankin' new chapter of my life. I've been taking some needed time to rediscover my own creativity, taking on nonsense projects and taking a step back from the popularity contest that is Ireland's blogging and PR world and just doing my own thing. Sometimes less is more, right? Having said that though, and despite the stepping back, it is always nice to be still recognised by others for the work you put in. Making the shortlist of the Irish Beauty Blog Awards for 'Best Male Blog' brings me a lot of joy. Of course, your vote would be much appreciated through category D. Let the new chapters keep on flowing.


[Mark]